About 1.0

How it all started


Looking back I have to say, raising the kids this way was a fun challenge but also very interesting. But the best thing was the outcome! I can see it not just in my kids, but also in so many of the young adults whose parents used my method. These now young adults have become strong Individuals with a very high emotional intelligence. They still approach the world with curiosity and can easily see behind emotional manipulation and respond to it without suffering by not taking it personal.

A lot of my friends got very curios after meeting my kids and urged me to share my parenting findings. That’s how my book came about. For the last 20 years I have coached 100 of parents and no matter if in Europe or the USA, people who applied it where very happy with the result. This is keeping me motivated to share these tools with other curious parents.

In my parenting material I share all the tools I found over the years. The tools can be used as quick fix or Band-Aids. However, if you want to have the full impact of this parenting method you will have to invest some time and a lot of curiosity. This will not only change how you are with your kids but also positively impact everybody around you and your own happiness.

Why is the method called rule number one mom has fun? This is easy to answer, it is almost like a mantra or a thermometer on how to measure how you are doing as a parent. If you are having fun, I can almost guarantee that you will hold your kids accountable with appreciation and light hearted, without making them wrong for their actions. You are coaching, not judging! However to have fun is probably the biggest challenge in life, so don’t worry if it doesn’t work all the time, but if it works more and more often, you know you are on the right track.




Founder and CEO – Nicole MacKenzie

whatsapp-image-2016-11-18-at-20-19-51Before I became a mom at the age of 31, I was a little bit of a Swiss rebel. Swiss being an important part of being a rebel, since it tunes the rebel part way down!

I graduated with a business degree in hotel management from the world renowned EHL. After running 2 different Restaurants in Zurich, I changed to learn Interior design from scratch. This interested me so much that I started to study architecture. However, that did not last very long … it was to much math and I felt to old for school. I got lucky and had the opportunity to design a house on Maui Hawaii. I was living working on my project in Maui when I found my new passion. It had to do with human potential and emotional intelligence. I was very intrigued, specially since I noticed that my own emotional intelligence was not very developed, I tended to take life very personal and was somewhat emotional.

So it goes without saying, I had to learn a lot.  I was 29 years old at the time and also looking for a partner to build a family, because I always knew that I wanted quite a few children. On our first date, my future husband asked me how many kids I wanted, when I said 5 or six and he did not run, I knew he was a keeper! Giving birth to my first child opened up a whole new reality for me. I was over joyed but also quite scared since I realised that I knew absolutely nothing about raising a child. I had no experience other then my own childhood!

I wanted the best for my child and I also wanted them to grow up with a strong emotional intelligence since I noticed how much easier my life got after learning about it. Since I was not one of those natural moms (the ones who some how know exactly what to do in every situation) I had to learn the hard way! Over the next years I collected tons of great parenting tools and adjusted them, I also developed a few new ones. But the main discovery was how important it is to give non-judgmental feedback when coaching your kids.  I had plenty of training with my six kids in our family.

Friends of mine encouraged me to share my findings and that is how I ended up writing a parenting book and traveling the world to work with parents.